Transform It! 8 Cool Ways to Repurpose Blog Content
If you’re looking to repurpose blog content, you are wise indeed! Transforming blog posts into other forms of text content is an efficient and strategic approach to maximize the reach and utility of your existing material. This practice not only extends the life of your original content but also allows you to engage with different segments of your audience in various formats.
The key to successful repurposing lies in identifying the core value of your blog posts and creatively adapting them to suit different mediums and purposes. The first step in repurposing is to review your existing blog content and identify those pieces that have performed well or hold significant value.
Look for posts that are evergreen, popular, or particularly informative. These posts are ideal candidates for repurposing as they have already proven their worth in engaging your audience.
Consider Some of These Ways to Repurpose Blog Content
Once you’ve selected the content to repurpose, consider the different formats that might be suitable.
- From Pillar Post to Shorter Posts. For instance, a comprehensive blog post can be broken down into a series of shorter articles, focusing on specific aspects or points. This can help in targeting specific keywords or catering to audiences looking for more concise information.
- eBook for Download. Turning a blog post into an eBook or a mini-guide is another effective repurposing strategy.
- Resource Guide for Lead Generation. You can combine several related posts or expand on a single long post to create a comprehensive resource. This not only adds value but also provides an opportunity to collect email addresses in exchange for the download, aiding in lead generation.
- Email Newsletter Content. Creating email newsletters from blog content is a great way to provide value to your subscribers. You can summarize the key points of a blog post, add some additional insights or updates, and include a link back to the full post. This not only drives traffic back to your site but also keeps your email content fresh and engaging.
- Online Course or Webinar. For educational or how-to content, repurposing blog posts into online courses or webinars can be highly effective. This involves expanding on the content and structuring it in a way that is suitable for teaching and learning. It provides a way to engage with your audience on a more interactive level and can also be a source of revenue.
- Social Media Posts. Social media platforms offer diverse opportunities for repurposing content. You can create short, engaging posts or threads on platforms like Facebook or LinkedIn, using key points or quotes from your blog posts. This not only helps in reaching a wider audience but also drives engagement on your social media profiles.
- Infographics. Infographics and visually appealing PDFs are other formats to consider. If your blog post includes data, statistics, or complex information, transforming it into an infographic can make it more accessible and shareable. Similarly, converting a post into a visually appealing PDF can make it more attractive for downloads and sharing.
- Videos. Depending upon the nature of the post, you can repurpose blog content by distilling the content down to a brief introduction, a few key points, and a conclusion (or even a call-to-action). Videos repurposed from blog content can:
… give your readers an alternative way to consume your content by embedding the video within the current text: they can now read, watch, or both.
… be used on social media to promote and drive traffic to the blog post .
When repurposing content, it’s important to ensure that it is updated and relevant. This might involve adding new information, statistics, or insights to keep the content current. It’s also essential to tailor the language and tone to suit the format and audience of the repurposed content.
Repurposing blog posts into other forms of text content is a smart strategy to extend the reach and impact of your content. By creatively adapting and updating your material for different formats and audiences, you can enhance engagement, attract new readers, and maximize the return on your content creation efforts.
